As the fight to keep toys tariff-free continues, players within the toy industry have been waiting for President Donald J. Trump to reverse or reduce the 145% tariff on China, which is currently devastating small- to mid-size businesses. Today, while speaking to reporters following the televised Cabinet meeting celebrating his 100th day in office, the President seemingly took a jab at the business.

“Somebody said, ‘Oh, the shelves are gonna be open.’ Well, maybe the children will have two dolls instead of 30 dolls, you know. And maybe the two dolls will cost a couple of bucks more than they would normally,” the President said while simultaneously showing empathy for China President Xi Jinping while lamenting the “trillion dollars” of “stuff, much of it we don’t need,” that is sourced from the country.

Video Source: WSJ via YouTube

The impact of tariffs on small businesses across the U.S. is being felt, and job losses and closures are already in progress.

Meanwhile, industry reps have been lobbying in Washington and encouraging companies to contact their local representatives and call upon lawmakers to intervene.

Following news that Illinois-based Learning Resources filed a lawsuit against the Trump Administration last week, additional suits have been filed by other small business owners seeking an end to the extreme tariff squeeze.

The Toy Book will continue to monitor and report on tariff-related news as we have it. Click here for our entire tariff archive.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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