Italy’s Quercetti and Sweden’s Viking Toys have established two new companies to directly manage their presence in the U.S.

Effective immediately, Tracy Gavin will serve as sales manager for Quercetti USA LLC and Viking Toys USA LLC while managing both companies’ operations with Total Biz Fulfillment. Gavin will represent the lines at Toy Fair New York, ASTRA Marketplace and Academy, and other major sales conferences throughout the U.S.

“We are very excited to continue our growing success in the U.S., where we launched Quercetti 35 years ago,” says Renzo Gentile, chief business officer at Quercetti. “This strategy offers Quercetti the chance to look at the U.S. market from a different perspective, focusing on a line increase, new marketing initiatives and enhancing partnerships with all retailers.”

Quercetti

“Following 45 successful years in the U.S., we are delighted and excited about this new setup, which we believe will help us get closer to our customers and consumers,” says Gösta Kjellme, founder and CEO of Viking Toys. “This is the starting point for creating a new future in one of our most important markets, enabling us to increase our focus and service to fulfilling our customers’ expectations, and to consistently offer safe, top quality products that contribute to the playful development of children.”

Formerly distributed in the U.S. by KidSource, Quercetti and Viking Toys offer an array of products for babies to kids ages 8 and up.