Rainbow Loom by Choon’s Design is continuing its 10th anniversary celebration with another new hire.
The company behind the popular brand of creative craft kits hired Ryan Rzeznik to serve as its vice president of sales. In his new role, Rzeznik, who joins the company from American Plastic Toys, will be tasked with expanding Rainbow Loom’s brand and product assortment into new retailers across North America and around the world.
“Ryan brings strong retail experience to go with a ‘can do’ attitude and passion for doing things right,” says Rainbow Loom CEO Chris Tidwell. “We expect great things from him!”
Rzeznik recently hit the ground running by meeting with retail partners at last month’s ASTRA Marketplace and Academy and the Learning Express Vendor Conference. Most recently, Rainbow Loom products joined the assortment at the FAO Schwarz flagship location in New York City’s Rockefeller Plaza.
