Rebel Girls inked a deal with King Features Syndicate that secures it a spot alongside a growing roster of entertainment properties available for licensing, including Cuphead, The Phantom, Crazy Frog, Popeye, and more.
Under the new agreement, King Features will represent the Rebel Girls brand for licensing deals, promotions, and collaborations, spanning multiple categories. Rebel Girls is a certified B Corp. with roots in publishing and podcasting. King Features is looking to extend its reach in the consumer products space across collectibles, accessories, apparel, and more.
“Rebel Girls is excited to launch this next phase of our licensing business with female-led King Features,” says Rebel Girls CEO Jes Wolfe. “We take great pride in working with partners who are aligned with our corporate values, and we believe with King Features at our side we are well-positioned to continue leading the movement to empower and activate girls around the world.”
Rebel Girls has told the stories of more than 2,000 real-life women throughout history since publishing its first book in 2016. The company says that it’s sold more than 8 million books and served more than 20 million podcast downloads.
Current partners across merchandising and live experiences include Build-A-Bear Workshop, Hasbro, Jay Franco, Mad Engine, Fashion Angels, and others.
“Rebel Girls is the most impactful and inspirational girls’ empowerment brand that has ever existed,” says Carla Silva, vice president and general manager, global head of licensing, King Features. “We are proud to join their mission of raising the most inspired and confident generation of young women through content, products, and experiences. The opportunity to spread their motivating brand ethos to additional territories around the world through strategic merchandise and promotional partnerships is massive and we can’t wait to get started!”
