Rovio Entertainment appointed Jazwares as its global master toy partner. This new multi-year collaboration will deliver toys to fans worldwide based on Rovio’s upcoming entertainment ventures, including the planned September 2019 theatrical release of The Angry Birds Movie 2.
According to Laura Zebersky, chief commercial officer at Jazwares, the Angry Birds line will include splat balls, blinds, figures, play sets and plush from Russ.
Rovio is developing a long-term and diverse platform of content for its global audience, including a new long-form animation planned for release in 2020. Other upcoming projects include live stage shows, location-based entertainment initiatives, and animated and live-action productions for Rovio’s Angry Birds YouTube channel.
The theatrical release of The Angry Birds Movie 2 will be followed by the 10th anniversary of the original Angry Birds game in December 2019. To date, the Angry Birds games have amassed four billion downloads since 2009.