Roz Nowicki Joins Mattel as Head of Global Consumer Products and Franchise Marketing

Source: Mattel/The Toy Book

A seasoned licensing vet with ties to Charlie Brown, the Teenage Mutant Ninja Turtles, and The Simpsons has a new role at the home of Barbie, Hot Wheels, and the Masters of the Universe.

Rosalind “Roz” Nowicki joined Mattel as head of global consumer products and franchise marketing. Nowicki joins the company from Peanuts Worldwide for which she was responsible for the overall global business including licensing, promotions, partnerships, location-based entertainment, marketing, brand development, PR, legal, finance, and operations. She will report directly to Mattel President and Chief Operating Officer Richard Dickson.

“We are thrilled to welcome Roz to the Mattel team,” Dickson says. “Her impressive leadership experience in franchise marketing and licensing for global brands is the exact skill set we need to build upon our momentum and further actualize the value of our brands.”

Prior to her work at Peanuts Worldwide, Nowicki served as executive vice president, global sales and retail at 20th Century Fox Consumer Products, leading licensing and partnership opportunities for properties in the Fox film and TV portfolio. Nowicki has more than 30 years of experience in the kid’s brands and entertainment space, including past roles at 4Kids Entertainment, The Walt Disney Co., Universal Studios, and Guess? Inc.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.