Horse Club happenings include the launch of new figurines and play sets, a new membership club, in-store events at select locations, and the debut of Schleich’s first-ever companion app, Horse Club Adventure.
“We’re so excited about all the new Horse Club introductions and activities rolling out this fall,” says Annie Laurie Zomermaand, Schleich USA’s chief commercial officer. “We’re delighted to provide Horse Club enthusiasts across the country with even more great ways to engage with the rich and vibrant Horse Club characters, friendships and breeds for hours of fun and learning, across multiple platforms.”
New items include Horse Club figurine sets of Hannah & Cayenne, Sofia & Blossom, Lisa & Storm, and Sarah & Mystery, which were shown at last month’s ASTRA Marketplace and Academy. Also new for this year is the Large House and Stable — Schleich’s largest playset to date. The new human figurines have been upgraded with articulated arms and legs for more realistic movements and enhanced creative play.
The Horse Club Adventure App for iOS and Android allows kids to explore the world of Horse Club on the go for a one-time membership fee of $3.99. The app includes games and role play functions, in addition to nearly 400 horse-based facts and questions.
Additional activations will begin rolling out later this month, starting with a virtual celebration of Hannah’s birthday on July 23.