Nostalgia for the ‘90s is in full swing at LEGO’s “Brickbuster Video” experience at Comic Con International: San Diego (SDCC).
The Brickbuster LEGO experience rebuilds the world of famed ’90s video rental store Blockbuster. The unmistakable blue-and-yellow signage at booth No. 2829 showcases more 50 LEGO building sets from a variety of top franchises — including new LEGO Sonic the Hedgehog and new LEGO DreamZzz sets. The experience also features opportunities for interactive building and of course, plenty of photo ops.
Two fan-favorite characters from Sonic the Hedgehog were revealed in BrickHeadz style: the blue blur himself and Tails. The LEGO BrickHeadz Sonic the Hedgehog comes in 139 pieces and the LEGO BrickHeadz Miles “Tails” Prower comes in 131 pieces. Both products ($9.99 each) are for kids ages 10 and up and come with a baseplate for display. The 3-inch BrickHeadz figures will be available Sept. 1.
LEGO also introduced a “New Releases” wall of the storefront for visitors to get hands-on, and is hosting a convention-wide retro scavenger hunt wherein SDCC attendees can find clamshell VHS cases and redeem prizes at the Brickbuster “brickdrop.” There will also be surprise giveaways and a Q&A session with LEGO Design Manager and Master Builder Pete Donner.
The retro direction of LEGO’s SDCC booth is in stride with a years-long industry skew toward nostalgia.
The Brickbuster Video experience will be open during regular hours until SDCC ends July 23.
