LEGO DREAMZzz Harnesses the Limitless Creative Power of Dreams

LEGO is getting dreamy.

The LEGO Group is introducing LEGO DREAMZzz, the first content and product theme to be truly inspired by the way children dream.

New global research of more than 23,000 children has shown that 69% are experiencing complex emotions, such as stress or loneliness, in their day-to-day lives. One in four kids (24%) cite events in the world or on social media as causes. However, sleep experts believe that dreams can play a key role in helping children process complex emotions and engage their imaginations. Two-thirds of the kids surveyed (68%) agree, reporting that dreams are important and help them be more creative during the day. 

This passion for creativity has been brought to life with LEGO DREAMZzz. Following the launch of the new TV show on May 15, an accompanying product range will create an entertainment and play experience that puts kids in the imagination-powered driving seat.

The LEGO DREAMZzz series follows the adventures of school friends Mateo, Izzie, Cooper, Logan, and Zoey as they join a secret agency and learn to use the power of imagination to journey into the Dream World. They also must learn how to defeat the tyrannical Nightmare King. 

“LEGO DREAMZzz is our very first concept that celebrates the wondrous world of dreaming and explores what happens when dreams become real, ordinary kids become extraordinary, and creativity is a superpower,” says Cerim Manovi, Creative Director for LEGO DREAMZzz. “We want children to feel empowered to bring their wildest dreams to life and revel in the true force of their creative imaginations while dreaming – and this is just the beginning!”

LEGO plans to support the LEGO DREAMZzz launch with activations spanning its retail stores, digital gaming, publishing, and theme park operations. 

Retailers can begin stocking a range of LEGO DREAMZzz products beginning in August.

The lineup includes the following sets: