Hidden Gems: This Year’s Doll Category Is Full of Surprises Posted on August 13, 2019 by Jackie Cucco
Target’s Big Christmas: L.O.L. Surprise!, Barbie, Nintendo Noted as Comps Rise 5.7 Percent Posted on January 14, 2019 by James Zahn
MGA Entertainment Unveils Plans for a L.O.L. Surprise! Fashion Range with Uniqlo Posted on February 26, 2020 by Miranda Siwak
Barbie, Hot Wheels, and LEGO Race to the Top at NPD 2020 Toy Industry Performance Awards Posted on January 27, 2021 by James Zahn
MGA Entertainment Launches L.O.L. Surprise Trading Card Game Posted on October 15, 2021 by Hannah Sacks
L.O.L. Surprise Dolls Celebrate Earth Day with New Sustainable Packaging Posted on April 14, 2022 by Danielle Farina
The Toy Book’s 2020 Unboxed: The Biggest Toy Stories of the Year! Posted on December 31, 2020 by James Zahn