SEGA of America SVP, Sonic the Hedgehog CBO Ivo Gerscovich to Take Part in Live Q&A Session

SEGA of America Senior Vice President Ivo Gerscovich will host a Reddit Ask Me Anything (AMA) session today, May 21, at 10 a.m. PST. Gerscovich, who also serves as the chief brand officer for the Sonic the Hedgehog franchise, will present a live, open forum Q&A session in which participants can connect to discuss his career with SEGA and the company’s recent partnership with Paramount to bring the Blue Blur to the big screen.

For more than five years, Gerscovich has spearheaded expansive growth initiatives across SEGA’s flagship franchise, Sonic the Hedgehog, through console games, TV and film projects, and consumer products across all categories.

Gerscovich also leads all aspects of the brand and business unit with responsibilities spanning across games development, production, consumer product licensing, theme park licensing, creative services, and marketing and PR research.

Sonic the Hedgehog became the highest-grossing theatrical film based on a video game property following its release this past February. Toys from Jakks Pacific are available now.

An archived version of Ivo’s AMA can be found here.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.