ZURU’s 5 Surprise Mini Brands Series 3 line is available now at Walmart and Target | Source: ZURU/the Toy Book

ZURU has launched Series 3 of it’s mega-popular 5 Surprise Mini Brands line.

This newest launch features the biggest collection yet, with more than 100 all new miniature versions of popular grocery and drugstore products. Some of the new teeny treats include Teddy Grahams, Hershey’s Chocolate, ICEE Slushies, and TGI Fridays.

ZURU’s new 5 Surprise Mini Brands Series 3 line includes common, rare, ultra-rare, and super-rare products to collect! | Source: ZURU/the Toy Book

Series 3 also features rare, ultra-rare, and super-rare collectibles. Fans can start the search for gold, glow in the dark, and metallic minis.

“We’ll be taking Mini Brands to unprecedented levels of success as we continue to roll out exciting new launches over the next few months with world renowned partners and global brand names,” says Director and CEO of ZURU Anna Mowbray.

ZURU found Gen-Z gold with it’s 5 Surprise Mini Brands line after amassing more than 2.5 million views on TikTok and YouTube. Collectors, viewers, and fans alike are on the hunt for must-have mini sizes of their favorite products, fueled by the immense popularity of the toys online.

Related: ZURU’s New Fall Dino-Themed Toys Are Juras-sick!

The 5 Surprise Mini Brands Series 3 line is now available at Walmart and Target for $6.99.

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.