Universal Products & Experiences is bringing its merchandising efforts home for the holidays.
The company is revamping its online web store into a one-stop shop for Universal’s bestselling brands and products. Now titled ShopUniversal, the updated retail platform streamlined its previous navigation tools and curated its inventory to make it easier for shoppers to discover their next must-have item. Fans can browse the site now to discover a selection of seasonal merchandise, as well as theme park exclusives, made-to-order products, and customizable collectibles. New items debut every week.Â
Celebrate the holidays at Hogwarts. | Source: Universal Products & Experiences
Fans can grab Spirit Jerseys inspired by classic Universal films. | Source: Universal Products & Experiences
Shrek the halls. | Source: Universal Products & Experiences
Make the season magical with these Harry Potter ornaments. | Source: Universal Products & Experiences
Fans can sink their teeth into new seasonal merch online. | Source: Universal Products & Experiences
Among the site’s new arrivals, shoppers will find a line of all-new holiday home goods, ornaments, apparel, and more inspired by Universal’s wealth of fan-favorite films and franchises. The star of the collection is a set of seasonal Spirit Jerseys, which give beloved brands like The Wizarding World of Harry Potter, Hello Kitty, Shrek, Back to the Future, and Jaws a merry makeover.
Fans can shop the latest 'Wicked: For Good' merchandise on Universal's revamped retail platform. | Source: Universal Products & Experiences
These plushies are gonna be popular. | Source: Universal Products & Experiences
Something 'Wicked' this way comes. | Source: Universal Products & Experiences
The site sports a spellbinding selection of 'Wicked' collectibles. | Source: Universal Products & Experiences
Wicked: For Good is sure to be popular at the box offices, and ShopUniversal is capitalizing on the high-flying action with a new collection of products inspired by the sequel. On the site, fans can shop for everything from Flying Monkey plushies and Spirit Jerseys to bewitching bag charms, with more on the way later this month.
Consumers can browse the updated platform now at shopuniversal.com.
