Jazwares is upping its licensing game. As the world gears up for the 2026 World Cup, the toy company scored the official title of global licensee for FIFA’s plush products.
The partnership’s initial collection will feature a range of snuggly, soccer-themed toys, including full-size plush, wearables, collectibles, and other novelties. The MVP of the lineup will be cuddly recreations of the tournament’s trio of mascots, each representing one of the countries hosting the event. Other items will honor participating nations and teams, bringing the action of the pitch to playrooms around the world. Jazwares will unveil more details early next year.
Consumers will be able to shop the lineup at mass retailers and online, but matchgoers can score even more. At select events, super fans will find limited-edition Jazwares collectibles, each commemorating the historic event.
“Partnering with FIFA enables us to do what we do best on the grandest stage imaginable: inspire joy, spark imagination, and create first-of-their-kind keepsakes that will live in the hearts and homes of fans everywhere,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares. “From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game.”
Jazwares’ FIFA World Cup 2026 collection is set to debut in June 2026 at select retailers and online. For more information about the collaboration, visit jazwares.com.
