SEGA and WildBrain CPLG expand the Sonic the Hedgehog brand with new worldwide licensing collaborations. Ahead of the brand’s 35th anniversary in 2026, SEGA is celebrating with product launches across gaming, apparel, and more.
The video game industry recently welcomed Sonic Racing: CrossWorlds in late September. Available across major gaming consoles and PCs, this new kart racing game features beloved characters from the Sonic universe. The title also includes appearances from other SEGA properties and beyond. Â
Inspired by the new racing game, PUMA launches a new apparel and footwear collection. The line’s fan-focused sneaker design features detachable elements as a nod to the game’s vehicle customization. Waikiki expands Sonic the Hedgehog’s presence with a capsule featuring kids’ apparel, footwear, and accessories.Â
PUMA's new sneakers nod to the Sonic video game's vehicle customization. | Source: PUMA
Waikiki will debut a new line of kids' apparel and accessories. | Source: Waikiki
UHU launches new adhesive products featuring Sonic the Hedgehog. | Source: UHU
Panini launches Sonic Gotta Go Fast trading card collection. | Source: Panini
Sonic the Hedgehog’s branding makes international waves with these new worldwide collaborations. UHU, the German manufacturer of adhesive products, reveals a global back-to-school range featuring glue sticks and other stationery adhesives. Panini launches its Sonic Gotta Go Fast Trading Card Collection, while Optim reveals a new range of kids’ glasses.Â
For more information, visit wildbraincplg.com.
