Submit Your New Products for The Toy Book’s Upcoming Issues!

The Toy Book is now accepting editorial submissions for our May and June issues, along with our ongoing Made in USA features. This is your no-cost opportunity to get your products in front of the industry’s key decision makers at two of this year’s biggest events.

The Licensing & Entertainment Issue

Our May issue — featuring the return of The Licensing Book as an internal supplement — is packed with features, including a look at the hottest kids’ brands and the biggest licensed toys and games for the year ahead.

Showcases include: What’s Hot in Licensed Toys & Games, Anime-inspired, Automotive & Motorsports-inspired, Movie & TV-inspired, and Video Game-inspired.

Submit by March 27, 2026 | Bonus distribution at Licensing Expo.

The Specialty Toys & Gifts Issue

Our June issue is dedicated to the independent specialty toy stores, gift shops, hobby shops, and game stores.

Showcases include: Specialty Toys & Gifts — What’s Hot (all categories); Adorable, Fashionable, & Adventurous (Dolls & Equestrian); Building & Exploring (Construction Sets, Model Kits); Creative Corner (Arts, Crafts, & Puzzles); Cute, Cuddly, & Collectible (Plush & Blind Boxes); Shared Adventures & Heated Battles (Games), The Learning Lab (STEM & MESH); Tween Spirit; and You’re Never Too Old to Play (Adult Collector/Enthusiast).

Plus: Halloween Preview — Tricks, Treats, & Toys and Holiday Preview — Festive Finds.

Submit by April 20, 2026 | Bonus distribution at Astra Marketplace & Academy

NEW SUBMISSION PROCESS

To better serve you, all Adventure Media & Events publications, including The Toy Book, The Toy Insider, and The Pop Insider, have moved to a new submission portal.

You can now create an account and log back into your submission up until the deadline(s) and make changes to your submission form.
There is no longer a product limit per submission form; you can submit as many items as you’d like in one fell swoop.
If you need help navigating the new form, please email James Zahn.

SUBMIT PRODUCTS NOW!

MAKE A BIGGER IMPRESSION WITH THE TRADE

Additional marketing opportunities are available for The Toy Book and The Licensing Book. Custom packages that include digital advertising, advertorial, and more can help you get your company and products in front of the toy and licensing industries.

Contact James Devin, Jackie Breyer, or Stephanie Katz for more information.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.