For 40 years, Spiel has been attracting fans of board games from all over the world to Essen, Germany. The event, scheduled for Oct. 5-8 this year and organized by Friedhelm Merz Verlag, a subsidiary of Spielwarenmesse, debuted a new logo and refreshed website.
The new logo maintains its familiar tangram shape to reflect the origin of the event while adding fresh colors to present a modern look. The city’s name has also been incorporated directly into the logo. “Spiel is Essen and Essen is Spiel,” says Carol Rapp, Managing Director of Friedhelm Merz Verlag. “We want to show this connection and are working on ways to intermesh Spiel and Essen still further.”
The new website can be accessed starting on May 15 at spiel-essen.de.