The Spielwarenmesse and its international TrendCommittee identified three industry trends for 2019: Ready, Steady, Play!; The WOW Effect; and Toys 4 Kidults. These three trends will be the focus of the TrendGallery display hall at the 70th Spielwarenmesse. The 2019 show will be in Nuremberg from Jan. 30 to Feb. 3.
The Ready, Steady, Play! trend focuses on physical activity through play. These are toys and games that work against our increasingly sedentary lifestyle and “encourage kids to engage in physical activity whilst having fun.”
The WOW Effect trend encompasses products that come with an element of surprise. “It may be the packaging that conceals which collectable has been bought or a product that only reveals its functions and play options on closer inspection.”
Toys 4 Kidults focuses on adults who love things usually associated with children. The trend is a reminder that adults can enjoy toys as well, “from decorative toys and sophisticated construction sets to rare collectables and retro-licences.”
The TrendGallery is in Hall 3A and features products associated with these trends, as well as the ToyAwards winners.
Exhibitors at the Spielwarenmesse with products reflecting these trends can apply to appear in the TrendGallery now. Additional information can be found here.