Part of the World of Toys Pavilion in Hong Kong (2019). | Source: Spielwarenmesse

Spielwarenmesse eG and The Toy Association have partnered to bring the Nuremberg show’s World of Toys Pavilion to Toy Fair New York 2022 (TFNY), taking place from Feb. 19-22.

World of Toys is a platform for companies to exhibit at international industry events, providing participating manufacturers with access to buyers worldwide. This new area was made possible by extra space in the newly expanded Jacob K. Javits Center.

Exhibitors in the World of Toys Pavilion at Toy Fair New York will receive comprehensive support in organizing their attendance at the marketplace, including a ready-made booth with basic furniture and fixtures. The service package covers initial planning, organizational and marketing services, and on-site support. The pavilion will be housed in a central location on Level 3 of the Javits Center.

Related: Spielwarenmesse Launches Digital Platform for 2022 Event

“Toy Fair New York is a world-renowned, international marketplace celebrating its 118th year and we are eager to welcome even more new global brands and innovative toys from all over the world,” says Steve Pasierb, president and CEO of The Toy Association. “This opportunity leverages the newly expanded and renovated Javits Convention Center that will house the World of Toys Pavilion, along with many more show enhancements. We are thrilled to offer buyers, media, and all attendees an even more enriching global experience at Toy Fair New York ’22 thanks to the addition of the pavilion.”

Manufacturers interested in taking part can book a space on the World of Toys Pavilion at the Toy Fair New York until the end of October. For further details, contact Martin von Vopelius (, senior project manager at Spielwarenmesse eG.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.