Spin Master Expands Bakugan Global Licensing Program with Funko, Super Impulse, and More

Bakugan | Source: Spin Master

Spin Master is kicking off a new global licensing program for its popular Bakugan franchise.

The company announced a formal kickoff for the new program with the addition of several new consumer products partners for the U.S. market.

New licensees for Bakugan include Funko (Pop! Vinyl figures and accessories); Super Impulse USA (novelty toys); Jakks Pacific/Disguise (costume and dress up); Finesse Skateboards; Scholastic (publishing); Isaac Morris Ltd. (kids apparel); Ripple Junction (adult and junior apparel); Handcraft Manufacturing Corp. (kids and men’s underwear); American Marketing Enterprises Inc. (kids and adult sleepwear); Franco Manufacturing Corp. (home goods); Exclusive Candy and Novelty Distribution (confectionary); Rose Paige Distribution Inc. (hand sanitizer, tissues, antibacterial wipes); and Venley (face masks).

“Our adult program targets legacy fans, leaning into the classic Bakugan franchise complete with art from the original 2007 series, while the core program is geared towards kids, featuring an all-new style guide based on the current series,” says Shane Mang, director of licensing and sales, North America, Spin Master.

Licensing agents working to build the Bakugan brand globally include WildBrain CPLG for EMEA (excluding France), Tycoon for Latin America, Haven for Australia and New Zealand, Nelvana for Canada and France, and Shambala for China.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.