Spin Master, Ltd., will launch its new fashion doll line, La Dee Da, on August 9 in Times Square. La Dee Da is a fashion label created by a New York City teen named Dee and her three best friends, Tylie, Cyanne, and Sloane. La Dee Da invites real girls to create, imagine, and express themselves through a new kind of fashion play, where everyday things inspire unexpected fashions.
The event will reveal the entire La Dee Da line, including its Signature Dee Doll, Sweet Party Collection, and Runway Vacay line, as well as host a variety of activities including face painting, photo opportunities, iPad games, DJ dance party, raffles, and celebrities. The event is free to the public, for kids ages 5 and up, and will be located on Broadway between 45th and 46th Streets.
The complete La Dee Da line is available now at leading retailers and specialty stores throughout the U.S. and Canada and online at www.LaDeeDa.com.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
