Spin Master is gearing up for a leadership transition.
The global kids’ entertainment and toy industry powerhouse revealed that Christina Miller, a longtime board member and veteran media executive, will take the reins as CEO effective July 7, 2025. The move comes as Max Rangel, who has led the company through a period of transformation, prepares to step down.
“Max has led Spin Master with purpose and a performance focus through a challenging period in our history,” says Spin Master Chair and Co-Founder Anton Rabie. “Under his leadership, we have meaningfully diversified the business, enhanced our supply chain capabilities, and improved profitability and free cash flow, all of which have contributed to a stronger company, well-positioned for long-term growth.”
It's been a privilege to lead this exceptional company and work alongside such passionate and innovative teams around the world. I'm proud of what we've achieved together, and I look forward to supporting Christina as she and the executive team guide Spin Master forward.
Miller brings more than 25 years of industry experience, including a high-profile tenure as President of WarnerMedia’s Kids, Young Adults and Classic division. She has served on Spin Master’s Board since 2020.
Having been on the board of this company for the past five years, I've had a front row seat to witness the incredible power of Spin Master's three creative centers. This is a moment of opportunity — to harness the strength of our iconic brands like PAW Patrol, Rubik's Cube and Melissa & Doug, along with our expansive Toca Boca and Piknik digital platforms, with over 70 million active users, and award-winning entertainment studio, to unlock our full potential and lead this next chapter. I'm inspired by what Spin Master has built and excited to work with the talented team to further the Company's legacy through creativity and innovation."
Spin Master Co-Founder Ronnen Harary adds, “We’ve known Christina for more than 20 years. She is a storyteller and brand builder by nature. She will bring her deep experience of balancing art and science in operating franchises, brands, and digital platforms at scale to further progress our legacy as creators and disrupters in the industry.”
A full transition is expected over the next three months.
