For the third year in a row, The Toy Foundation has named Jazwares’ Squishmallows the Toy of the Year as part of the Toy of the Year (TOTY) Awards. The popular plush brand was also named 2023 Plush Toy of the Year and 2023 Collectible of the Year.
Mattel has been named the People’s Choice award winner for the Monster High Skullector collection of dolls. These dolls reimagine horror characters with fashion, packaging, and easter eggs.
Monster High Skullector Elvira Doll | Source: Mattel
Monster High Skullector The Nightmare Before Christmas Jack Skellington and Sally Dolls | Source: Mattel
“Congratulations Jazwares and Mattel, your winning products are outstanding examples of the creativity and imagination advancing the world of play,” says Pamela Mastrota, Executive Director of The Toy Foundation. “In addition to celebrating the toy industry, the TOTY Awards support The Toy Foundation’s work delivering joy to children in need and we are grateful for the toy industry’s continued commitment to philanthropy.”
Product category winners for the TOTYs were named at the 2023 TOTY Awards Celebration in September. Out of 122 finalists, consumers voted for category winners while a panel of expert judges determined the winner of Toy of the Year.
The TOTY Awards helped raise $1 million, which goes to The Toy Foundation’s Diversity, Equity, and Inclusion Pipeline program; the Play Grants program; and the Toy Bank.
