Super Impulse, Topps Collaborate On Wacky Packages Minis

Source: Super Impulse/The Toy Book

The makers of World’s Smallest are bringing a classic trading card and sticker brand into the physical realm.

Wacky Packages Minis is a new line of miniature parody products created by Super Impulse under license from The Topps Co. The new collection includes 66 collectible toys that are based on the parody stickers that Topps originally launched back in 1967. Kids and collectors will find “Old Skool” satire with Cap’N Crud, Moron Salt, and Band-Ache packed with “New Skool” varieties including Dr. Pooper, Crypt’s Ahoy!, and Ghoul Scout Cookies.

Source: Super Impulse

“Nobody does miniatures better than Super Impulse and we are amped to bring Wacky Packages Minis to the market,” says Super Impulse President, Alan Dorfman. “There is a loyal collector base spanning five decades of Topps stickers; in fact, I collected them as a kid! We can’t wait to bring these to a new generation of boys and girls.”

At launch, each Wacky Packages Minis set includes five mini products toys, one Wacky Packages sticker, and a collector checklist.

Wacky Packages Minis are available at Amazon, Target, and select specialty retailers. The brand will be available soon at Walmart.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.