Super7 Teases Disney Collaboration

Source: Super7

Super7 set off a flurry of buzz by teasing a new licensing deal with the Walt Disney Co.

The San Francisco-based makers of toys and collectibles hit the social networks to drop a not-so-cryptic image of Mickey Mouse as the Sorcerer’s Apprentice with the following message: “What do you get when you cross a fanatical bunch of toymakers with one of the most imaginative brands on Earth?”

Super7 previously worked with Disney on a collection of ReAction figures based on Tim Burton’s The Nightmare Before Christmas some years back. At Toy Fair New York, the company revealed new additions to that line. Now it appears that there is a much bigger collaboration taking shape.

The company is sponsoring and will soon be featured in the new documentary series, A Toy Store Near You, which looks at retail in the COVID-19 era.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.