SuperSports by Super7 Inks a Deal with United States Women’s National Team Players Association

SuperSports by Super7 officially launched this summer with a wide range of products inspired by Major League Baseball (MLB). Now the company is kicking things toward a different goal: soccer.

Super7 inked a new licensing deal to produce 3.75-inch ReAction Figures based on key soccer players from the United States Women’s National Team Players Association (USWNTPA). The new collection will feature athletes including team captains Megan Rapinoe, Alex Morgan, and Carli Lloyd as well as goalkeeper Alyssa Naeher — all of whom led the US Women to their fourth world championship. Additional ReAction Figures will include Julie Ertz (pictured top), Crystal Dunn, and other teammates.

SuperSports by Super7 Soccer

“For years there has been a void in the market of officially licensed collectible products commemorating female athletes. I’m thrilled that Super7 will now give fans of women’s sports something to be excited about.” says Super7 CEO Maigread Eichten.

The USWNTPA’s group marketing and licensing program is spearheaded by REP Worldwide, an organization profiled in the spring 2019 issue of our sister publication, the Pop Insider.

“I’m proud to be part of bringing this next generation of female soccer stars to its fans,” says Super7 founder Brian Flynn, who worked on the 1995 US Women’s jerseys while he was at Nike. “Back in 1995, women’s national and professional soccer was just gaining traction. Now, as the father of three girls, I couldn’t be happier to have Super7 be part of the story of this team, their unparalleled back-to-back world championships, massive popularity and inspirational success by commemorating our favorite players with fan-favorite ReAction figures.”

The Super7 x USWNTPA ReAction Figures are slated to arrive at retail in time for the 2020 Summer Games.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.