The NPD Group Unveils 2022 Toy Industry Performance Awards for the Americas
Pokémon and Squishmallows dominated 2022, but was that really a surprise?
Read More
Tag: NPD Group
U.S. Video Game Industry Sales Slip 13% in Q2
The U.S. video game industry is facing a boss level that’s proving hard to beat: declining sales fueled by availability issues and consumer uncertainty.
Read More
U.S. Toy Industry Sales Grew 1% in the First 4 Months of 2022, NPD says
The NPD Group checks in with a health report on the U.S. toy industry.
Read More
Video Game Hardware Shortage Continues to Pummel the Industry
Buying a new video game console is easier said than done as the supply chain continues to stifle sales.
Read More
The Pandemic Lifestyle Continues to Drive Strong Growth for the U.S. Toy Industry
Juli Lennett, vice president, industry advisor, U.S. toys, The NPD Group serves up a look at 2021 and a glimpse at the future.
Read More
Mattel Celebrates NPD Top-ranked Barbie, Hot Wheels Brands
Mattel scored 18 top NPD rankings for 2021, including big wins globally and in the U.S.
Read More
NPD Group Reveals 2021 Toy Industry Performance Awards Winners
The annual presentation honors the best-selling toys, properties, and manufacturers globally and in the U.S., Canada, Mexico, Brazil, and Europe
Read More
EXCLUSIVE: U.S. Toy Industry Grows 13% in 2021
Toy Book Exclusive: The U.S. NPD numbers for 2021 are in and it was a BIG year for toys!
Read More
U.S. Toy Industry Sales Spike 27% in the First 4 Months of 2021
The U.S. toy industry growth is showing no signs of slowing down. Total U.S. sales increased 27%...
Read More
Toy Industry E-Commerce Sales Spike 16% in China
The toy industry is booming in China, particularly on the digital front. E-commerce sales in the...
Read More
Latest Issue
Proud Members Of
