State of the Industry Q&A 2022: Mattel
Steve Totzke, chief commercial officer at Mattel, talks about licensing and opportunities for consumer product growth.
Read Moreby Maddie Michalik | Feb 21, 2022 | Features, State of the Industry Q&A
Steve Totzke, chief commercial officer at Mattel, talks about licensing and opportunities for consumer product growth.
Read Moreby James Zahn | Oct 21, 2021 | Collectibles, News, The Licensing Book
Mattel and WWE are continuing their long-running partnership. The companies inked a multi-year...
Read Moreby James Zahn | Jul 23, 2021 | Collectibles, News, Product Launches
Mattel is on a roll with the growth of Mattel Creations. Following its 12 Days of Fandom promotion...
Read Moreby James Zahn | Jul 18, 2021 | Collectibles, News, Product Launches
In the absence of a traditional Comic-Con International: San Diego (SDCC) for the second year in a...
Read Moreby James Zahn | Feb 2, 2021 | News, People
Sesame Workshop is consolidating its media and education business. As part of the move, the...
Read Moreby James Zahn | Jan 23, 2021 | News, Retail
If you’re feeling nostalgic for the “old days” of toy retail, a newly unearthed...
Read Moreby James Zahn | Oct 27, 2020 | Features
Over the past several years, PMI International has steadily built a large portfolio of toys and...
Read Moreby James Zahn | Jul 27, 2020 | Features
Now that the dust has settled from Comic-Con@Home, the world is left with days worth of content to...
Read Moreby Nicole Savas | Jun 30, 2020 | Games & Puzzles, News, Product Launches
The game will be out on July 26.
Read Moreby James Zahn | Jun 22, 2020 | Collectibles, News
An iconic personality from the 1980s is joining Mattel’s WWE Elite Collection. Intended to...
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