State of the Industry Q&A 2022: Mattel
Steve Totzke, chief commercial officer at Mattel, talks about licensing and opportunities for consumer product growth.
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Tag: WWE
Mattel, WWE Extend Licensing Tag Team Partnership
Mattel and WWE are continuing their long-running partnership. The companies inked a multi-year...
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Mattel, JJ Abrams Debut Bad Robot Figure as D2C Growth Continues
Mattel is on a roll with the growth of Mattel Creations. Following its 12 Days of Fandom promotion...
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Mattel Creations Expands for SDCC Exclusives, Direct-to-Consumer Offerings
In the absence of a traditional Comic-Con International: San Diego (SDCC) for the second year in a...
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Sesame Workshop Names Ed Wells EVP, Head of Global Media and Education
Sesame Workshop is consolidating its media and education business. As part of the move, the...
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Flashback: Newly Discovered Video Goes Inside Toys ‘R’ Us Circa 1991
If you’re feeling nostalgic for the “old days” of toy retail, a newly unearthed...
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Talkin’ Toys: PMI International Brings its Licensed Toys to the U.S.
Over the past several years, PMI International has steadily built a large portfolio of toys and...
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SDCC: 9 Must-Watch Toy Industry Panels from Comic-Con@Home
Now that the dust has settled from Comic-Con@Home, the world is left with days worth of content to...
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Ravensburger Debuts WWE Card Game, Out Next Month
The game will be out on July 26.
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Mattel Brings Mr. T into the WWE Elite Series
An iconic personality from the 1980s is joining Mattel’s WWE Elite Collection. Intended to...
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