During its third annual Revealed livestream, Mattel Creations showcased the latest and greatest additions to its power-packed portfolio, led by a stellar Masters of the Universe line.
The star of the show is the Deluxe Laser Power He-Man. This piece pays homage to one of the rarest MOTU action figures ever made, giving the vintage ‘80s design a fresh, modern makeover. The He-Man figure features 16 points of articulation and weilds a glowing, light-up sword, making this piece a shining standout on the shelf.
Collectors can also bring He-Man and Skeletor’s duel for dominance to their displays with two new duo packs from artist James Jean. The first pits the hero and villain against each other at a six-inch scale, while the second stars He-Man and his fierce feline friend Battle Cat.
Build the battle for Eternia with this Mattel Brick Shop set. | Source: Mattel Creations/The Toy Book
Ghoulish, green, and glamorous. | Source: Mattel Creations/The Toy Book
The war for Eternia even crosses over into Mattel’s other universes. Mattel Brick Shop builders can recreate He-Man and Skeletor’s final face-off with an epic Castle Grayskull set, complete with special effect bricks, stunt sticks, and 16 micro-world figures. For those who prefer beauty to battles, the Monster High Skullector Skeletor will give them goosebumps. Goulishly green and glamorous, this collectible doll adds a touch of style to Skeletor’s sorcery and even carries the character’s iconic staff.
This Barbie doll combines timeless elegance with bold artistry. | Source: Mattel Creations/The Toy Book
This edition of Uno Fandom is more than Kenough. | Source: Mattel Creations
On top of these otherworldly launches, Mattel is also kicking off a brand-new Barbie collection — Barbie Atelier. The series blends timeless elegance with bold, high-fashion luxury. The first model, Grand Couture Silkstone Barbie, wears a dazzling sequin dress, layered with a pink ruffled coat and an oversized black bow. As if that wasn’t already Kenough, Barbie’s boyfriend will also star in his own special-edition Uno deck, just in time for Ken’s 65th anniversary.
Meanwhile, Hot Wheels is steering hard into the anime trend with a new mash-up collection. Throughout the year, the Hot Wheels Collectors Anime Series will give classic cars a manga makeover, starting with a Naruto-inspired Nissan Silvia. This high-octane design features Naruto in action with golden Spectraflame paint detailing, Itasha-style liveries, and themed window-box packaging.
Rounding out the reveals is a “Stone Cold” Steve Austin action figure, the latest addition to the WWE Elite Collection. Celebrating the 30th anniversary of his King of the Ring coronation, this set recreates the fateful 1996 interview in which Austin first used his soon-to-be legendary “Austin 3:16” catchphrase. The figure comes with two outfits — his wrestling garb and an Austin 3:16 tee — as well as the throne, crown, and crown’s table to set the scene.
All the newly unveiled items are now available. To learn more, visit mattelcreations.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut on May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
