Bandai Namco Toys & Collectibles America (BNTCA) is unveiling Tamagotchi’s 30th anniversary plans at Toy Fair New York. The brand’s celebration rolls out with limited-edition product launches, partnerships, and immersive experiences.
The standout piece for the anniversary is the 30th Anniversary Tamagotchi device. This milestone product is accompanied by a range of new collectibles and Sokugan-style magnets. BNTCA will release more items, all to be revealed in the coming months.
Tamagotchi USA Road Trip will also make its return for the anniversary. In honor of the brand’s birthday, the 2026 tour will deliver community-driven experiences through live engagement and interactive moments. More information about the Tamagotchi USA Road Trip will come at a later date.
The brand brings more activations to fans with a retail makeover at Miniso in Times Square. Now through March 1, shoppers can experience themed installations, fun photo opportunities, and interactive areas like The Lab Tama. The location also features a special appearance by the Tamagotchi character Mimitchi, who will only appear Feb. 14 and 15.
Alongside the experience, Miniso will bring exclusive Tamagotchi-themed products. Fans can collect the Tamagotchi Sofmallow Kuchipatchi, Tamagotchi TamaMori Stickers, and Tamagotchi T-shirts. The activation also includes a variety of items across beauty, stationery, plush, and accessories.
Beyond Miniso, fans will find more merchandise throughout the year. BNTCA expands the brand’s anniversary plans with new partners, including Casetify and Kura Sushi USA. Fans can also expect new additions to the Original Tamagotchi Y3K line, including a device and case set.
Toy Fair attendees can learn more about Tamagotchi’s 30th anniversary by visiting the Bandai Namco booth (No. 435).
