Moose Toys is entering a long-term brand and licensing partnership with digital creator Salish Matter. The agreement will develop a new toy line based on Salish’s interests, aesthetic, and connection to her audience.
Across her YouTube channels, Salish is one of the most influential female creators in Moose Toys’s core demographic. Her platforms have more than 13.3 billion lifetime views, and she was named 2025 Female Creator of the Year at the Kids’ Choice Awards. This new range strengthens Moose Toys’s partnership with Salish, which began with brand videos and the launch of Gui Gui.
Building on past successes, the collaboration will create a standalone brand for the content creator, blending trend-forward design and lifestyle personality. As co-creative director, Salish will work closely with design and development teams to shape the brand’s look and feel. This collaboration builds on Moose Toys’s growing creator-led brands, which feature partnerships with MrBeast and Mark Rober.
“The Salish line represents an evolution that moves beyond brand collaborations to building owned brands with long-term potential. Salish resonates strongly with kids and tweens through her authenticity, creativity, and relatability, making her uniquely positioned to translate influence into a successful consumer brand,” says Ronnie Frankowski, CEO, Moose Toys.
Consumers can expect the new toy line to launch at retailers by the end of the year. For more information, visit moosetoys.com.
