Basic Fun! brings big excitement to its Littlest Pet Shop (LPS) brand with the unveiling of its World of LPS collection.
The World of LPS expands the brand’s creative storytelling with four new habitats, each featuring new pet characters. Glam Glacier is an arctic town with cute shops and disco parties under the Northern Lights. Cyberpet City features futuristic vibes and high-tech adventures, while Furrytail Forest has magical trails and cozy hideaways. Pawsville Plaza is the heart of the LPS’ paw print and home to the newest pets from the Like Nastya collaboration.
Like Nastya is a kids’ content creator who boasts more than 450 million subscribers across her channels. As the official LPS brand partner, Like Nastya empowers kids to express themselves through the brand’s storytelling and unique play opportunities. The LPS X Like Nastya collaboration will feature new pet figures, with some inspired by the influencer’s own pets.
“It’s been an incredible experience working with Like Nastya to create the new LPS X Like Nastya collection, which is largely inspired by her love of pets and passions. Her excitement and curiosity about the toy development process sparked the creation of a truly special product line,” says Maureen Dilger, Vice President of Global Brand Marketing at Basic Fun!
“All my life, I’ve been obsessed with toys, and I’m super excited to work with Basic Fun! on my own line of LPS Pets. We started with inspiration from my dog, Like, and my cat, Cookie, but we have lots of fun surprises too. I can’t wait for everyone to see how cute all the Pets turned out!” said Like Nastya.
The World of LPS collection and the LPS X Like Nastya collectible pets line debuts at Toy Fair New York. The full collection launches at major retailers beginning this August.
