Retailers such as Walmart and Amazon have released their top toys of the season, and today Target has launched their 2024 Bullseye’s Top Toys List. Publications, including The Toy Insider, have also curated Holiday Gift Guides.
Similar to last year’s assortment, the MSRP on Target’s 2024 list starts at $7.99. This year, half of the collection is available for $20 or less. It features brands such as LEGO and FAO Schwarz, as well as IP like Bluey, Spidey and His Amazing Friends, and Teenage Mutant Ninja Turtles.
The company is introducing more than 1,000 new toys this holiday season, including 11 new Bullseye-branded products available exclusively at Target. Jumbo Bullseye Plush and the Barbie Skipper’s First Job Target Doll: Danielle are two new additions. Gigglescape, Target’s own toy brand, has also expanded its portfolio in preschool.
At Target, holiday shopping is all about creating joyful moments that families can afford. With over 1,000 new toys and a Top Toys list full of only-at-Target exclusives, we’re bringing that special ‘Tarzhay’ magic to gift giving — making it fun, effortless and affordable for every family.”
Teenage Mutant Ninja Turtles-themed toys are included on the list. | Source: Playmates Toys
Kids can have Beyblade battles this season. | Source: Hasbro
There are three Girls Glamour Purse Sets on the list. | Source: FAO Schwarz
Sunny Days Entertainment's MAXX Action products are included. | Source: Sunny Days Entertainment
Kids can make new creations during the holidays. | Source: Spin Master
Target’s Bulleye’s 2024 Top Toys List
Budget-Friendly Finds — Toys Under $20
- 5 Surprise Mini Brands Garden (ZURU)
- MGA’s Miniverse – Make it Mini Spa (MGA Entertainment) — Exclusive
- Girls Glamour Purse Set: Madison Ave (FAO Schwarz) — Exclusive
- Girls Glamour Purse Set: Fifth Ave (FAO Schwarz)— Exclusive
- Girls Glamour Purse Set: Rockefeller (FAO Schwarz)— Exclusive
- Kinetic Sand Squish Motion Set (Spin Master)
- Maxx Action Target Semi Truck (Sunny Days Entertainment) — Exclusive
- Polly Pocket Target Bullseye Adventure Compact (Mattel) — Exclusive
Imaginative Playsets
- Bluey Amusement Park Playset (Moose Toys) — Exclusive
- Fisher-Price Laugh & Learn Smart Stages Ultimate Playhouse (Mattel)
- Fisher-Price Little People Target Run Playset (Mattel) — Exclusive
- Gabby’s Dollhouse Purrfect Celebration Playset (Spin Master)
- Maxx Action 3-N-1 Mega Crane (Sunny Days Entertainment)
- Marvel Spider-Man Web Action Set (Hasbro) — Exclusive
- Star Wars Darth Vader Dark Side Set (Hasbro) — Exclusive
- Target Toy Checklane (JAKKS Pacific) — Exclusive
Buildable LEGO sets
- LEGO Star Wars Creative Play Droid Builder Star Wars Toy Set (The LEGO Group) — Exclusive
- LEGO Moana’s Flowerpot (The LEGO Group) — Exclusive
- LEGO City Space Science Lab Toy Building Set (The LEGO Group) — Exclusive
- LEGO Disney Young Simba the Lion King Fan Disney Collection Building Set (The LEGO Group)
Action-packed toys
- Beyblade X Dagger and Tusk Xtreme Battle Set (Hasbro)
- DC Comics Batman Ultimate Transforming Batmobile Playset (Spin Master)
- Furby Tie-Dye (Hasbro)
- Hatchimals Alive Secret Hatch Pandoo — Exclusive
- Hot Wheels City Ultra Shark Car Wash (Mattel)
- Hot Wheels City Ultimate Garage Playset (Mattel)
- Imaginext Star Wars Darth Vader Bot (Mattel)
- Jurassic Park Tyrannosaurus Rex Off-Road Tracker Pack (Mattel) — Exclusive
- Little Live Pets My Really Real Puppy — Curley the Cavapoo (Moose Toys) — Exclusive
- MAGNA-TILES Space (MAGNA-TILES)
- Monster Jam Booster Playset (Spin Master) — 1:64 Scale
- Monster Jam RC Mega Spider-Man (Spin Master)
- MEGA Pokémon Kanto Region Pokedex Building Kit, 322 piece (Mattel)
- PAW Patrol Rescue Wheel Tower (Spin Master)
- Play-Doh Pizza Delivery Scooter Playset (Hasbro)
- Sonic the Hedgehog 3 Action 4-Pack — Exclusive
- Spidey and His Amazing Friends Dance and Crawl Spidey (Hasbro)
- Teenage Mutant Ninja Turtles Mutation Station Playset with Figures (Playmates Toys) — Exclusive
- Transformers One Mega Changer Multipack — Exclusive
- Vtech Kidizoom SmartWatch DX4 (VTech) — Blue, Purple
- WinterChu Pikachu Squish — Exclusive
Playsets, Electronics, Digital Fun
- Barbie Dreamhouse Pool Party Doll House with 75-piece, 3 Story Slide (Mattel)
- Meta Quest 3 128 GB Mixed Reality Headset (Meta)
- Nex Playground Active Play System (Nex)
- Nintendo Switch OLED Model: Mario Kart 8 Deluxe Bundle (Nintendo)
- Pixel Petz — Corgi Interactive (MGA Entertainment)
- PlayStation 5 Console — Slim (PlayStation)
- Power Pony Rideable Pony — Princess (Power Pony)
- Tonies Disney Belle, Cinderella and Ariel Toniebox Audio Player Bundle (Tonies) — Exclusive
- Tonies Disney Tigger, Woody and Stitch Toniebox Audio Player Bundle (Tonies) — Exclusive
- Xbox Series X Console (Microsoft)
Creativity
- Baby Alive Crawl N Play Baby Doll: Harper Hugs, Katy Kat and Tilly Tinker (Hasbro)
- Cool Maker Go Glam Nail Studio (Spin Master)
- FAO Schwarz Pink & Bedazzled Electric Guitar (FAO Schwarz)
- FAO Schwarz Throwback Toys Mystery Vending Machine (FAO Schwarz) — Exclusive
- Gigglescape Activity Cube (Target) — Exclusive
- Melissa & Doug What’s in Store with Scanner (Melissa & Doug) — Exclusive
- MGA’s Miniverse – Make it Mini Harry Potter Build It Set (MGA Entertainment)
- Moana, Loto & Matangi Petite Gift Set (JAKKS Pacific) — Exclusive
- Ms. Rachel Cuddle & Comfort Doll (Spin Master)
- NERF N Series Infinite Blaster (Hasbro)
Starting this week, Target will also offer limited-time drops, exclusive offers, and weekly deals with up to 50% off toys. For more information, visit target.com.
