Hasbro is hosting an official Amazon Toyland holiday pop-up event in New York City.
Showcasing a diverse collection of Hasbro’s top holiday toys available in Amazon’s storefront, this free special event will feature holiday-themed activities, photo opportunities, product displays, and more. Families can expect a toy showcase featuring Hasbro’s fan-favorite brands and characters. The three-day event will take place on Dec. 8-10 from 11 a.m.-3 p.m. in New York City on the High Line (between 15th St. and 16th St.).
Throughout the event there will be toy displays of Hasbro’s hottest selections from Transformers, Peppa Pig, Play-Doh, Nerf, Furby, and Twister, along with collaborations with brands such as Star Wars and Marvel from The Walt Disney Co.. For quick and convenient order access, shoppable QR codes will be placed throughout the venue so that attendees can order items directly from the Amazon store.
There will be photo ops with Santa Claus and Hasbro’s iconic characters from My Little Pony, Peppa Pig, and PJ Masks that families can take home in a special acrylic photo frame. There will also be a dedicated area on-site giving kids the opportunity to craft handwritten letters for Santa that they can personally send to the North Pole. Lastly, there will be giveaways and snacks. In addition to stickers and coloring sheets, attendees can stop by the giveaway wheel to spin and receive surprise items. The special holiday experience will also treat families to complimentary snacks and drinks.
