Target is enhancing the toy sections in its retail locations this holiday season.

The store will carry more than 2,500 new and exclusive toys, which is nearly twice as many as last year. In November, they will reallocate space in nearly 500 locations to make room for expanded toy sections. More than 100 locations already have updated toy sections that include displays featuring popular characters and interactive play experiences.

The store’s holiday catalogue will also include a new interactive component this year. When customers scan any page using the Target app, it will pull up a list of products.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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