Target is enhancing the toy sections in its retail locations this holiday season.

The store will carry more than 2,500 new and exclusive toys, which is nearly twice as many as last year. In November, they will reallocate space in nearly 500 locations to make room for expanded toy sections. More than 100 locations already have updated toy sections that include displays featuring popular characters and interactive play experiences.

The store’s holiday catalogue will also include a new interactive component this year. When customers scan any page using the Target app, it will pull up a list of products.