TFNY: Cepia Introduces Cats vs Pickles Collectibles Range

The newest collectible range from Cepia LLC is inspired by a social media phenomenon.

For the past few years, videos featuring cats getting freaked out by cucumbers and pickles have racked up millions of views on YouTube. While some suspect that the reason is that pickles might remind cats of snakes, Cepia’s Cats vs Pickles brand posits the idea that pickles just love cats!

“After seeing the hilarity of these viral videos of cats jumping away from pickles, we knew we needed to capture the magic of this simple idea and turn into a fun play experience for kids,” says James Russell Hornsby, CEO of Cepia. “At the heart of the new line are the misunderstood and generally dim-witted pickles who unintentionally scare the uniquely designed cats, which perfectly capture the sassy personality of the real-life kitties. We can’t wait for kids to start collecting these adorable new characters.”

Cats vs Pickles launched this week with a YouTube channel featuring animated and live-action content and a free companion app for iOS and Android devices.

The Cats vs Pickles toy line will debut this spring. Kids can collect more than 100 styles of plush beanie cats in styles ranging from foodie cats to sweet cats to scary cats and more. The collection also includes 10 uniquely designed super-rare pickles. New Cats vs Pickles content will debut each week on YouTube.

Cepia will showcase Cats vs Pickles along with other new brands in booth No. 2565A at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Center.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.