The Toy Book | October 2021

The Toy Book | October 2021
The Toy Book | October 2021 Vol. 37, No. 5 | Source: Adventure Media & Events

It’s October and that means that it’s time for the Toy Book‘s annual fall toy preview issue! In pre-pandemic times, the toy industry would be coming off of the Los Angeles preview loop and gathering in Texas for Toy Fair Dallas. While the COVID-19 delta variant nixed those plans this year, new toys and games are still hitting shelves and being prepped for the year ahead despite the ongoing supply chain issues that the industry is facing this holiday season.

Our October issue celebrates the creativity of the industry and all of the up-and-coming toys and games that will bring giant smiles to kids’ faces next year! Our toy preview showcase is packed with new toys that retailers should be stocking their shelves with next year, plus a robust 2021 holiday launch showcase that shines the spotlight on new toys and games coming out during the remainder of the year.

Additional highlights in the Toy Book’s October issue:

  • How the toy industry continues to navigate global supply chain issues;
  • The latest industry performance update from the NPD Group;
  • How streaming services are impacting toy sales;
  • Predictions for the 2021 holiday season; and
  • An update on YouTube’s algorithm

The October issue features exclusive features that you won’t find anywhere else, so be sure to check it out and let us know what you think. Subscribers should find it landing in mailboxes in the days ahead and the book can also be viewed online right here.

Also, be sure to follow us on TwitterInstagram, and LinkedIn for the latest toy news, trends, and new products all year round. We’ll keep you on the #pulseofplay!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.