The doors to ASTRA Marketplace & Academy are open, and as the industry gathers in St. Louis, The Toy Book‘s 40th volume continues with our annual Specialty Toys & Gifts issue!
Our new issue celebrates independent retail and the manufacturers that play in that space. Behind our dual covers featuring Fat Brain Toys’ Air Toobz and PMI Kids’ World’s Stumble Guys (in another new shot from Mitchel Wu Toy Photography), The Toy Book and its team of expert contributors delve into retail trends while showcasing hundreds of new products.
CLICK HERE TO READ THE NEW ISSUE
SELECT HIGHLIGHTS INCLUDE:
- From the Editor: What’s Special About Specialty?
- ASTRA’s Insights: ASTRA President Sue Warfield welcomes the industry to Marketplace & Academy
- Talkin’ Specialty: The Toy Book catches up with six industry vets to discuss the year so far.
- Local Heroes: Assistant Editor Samantha Connell chats with independent toy store owners about the importance of community.
- Rappin’ with the Reps: Senior Editor Nadia Velit explores how old-school sales tactics and new technology help retailers and manufacturers win together.
- New in Town: Clever Noodle: Assistant Editor Madison Patterson looks at how a new company is gamifying a quest to teach kids to read.
- Blast Off for Fun!: Space Toys are Back in a Big Way as Kids Dream of Adventures in the Stars
But that’s just the beginning!
As always, The Toy Book is packed with actionable insights and data from Circana, The Toy Association, and more.
If you’re not already a Toy Book subscriber, subscribe today to stay on the pulse of play with six big issues delivered directly to your mailbox!
In the meantime, flip through the pages and let us know what you think, and feel free to shoot me a note via email or LinkedIn if there’s something you want to see in The Toy Book.
As always, be sure to check out toybook.com early and often and follow us on X (formerly Twitter), Instagram, and LinkedIn to stay on the #pulseofplay with the latest toy news, trends, and new products all year round!
