The Toy Book’s International Innovation Issue is Here!

The Toy Book‘s 40th volume concludes with the 2025 International Innovation issue!

New year, new toys.

International toy fair season is underway, and this issue of The Toy Book spins the globe for insights from Asia, Australia, Latin America, North America, and more. For the first time, this issue will be on stands, in print, at Spielwarenmesse in Nuremberg, Germany.

Behind our dual covers featuring Blue Marble’s National Geographic Epic Circuits and Spin Master’s Ms. Rachel, you’ll find exclusive content, in-depth features, and a selection of hot new products.

CLICK HERE TO READ THE NEW ISSUE

SELECT HIGHLIGHTS INCLUDE:

From the Editor: Innovation & Collaboration
Stat Shot: Select Circana data from the U.S., Canada, Mexico, and Brazil
Spielwarenmesse 2025: Innovation, Trends, & Networking
Toys for Littles: Ms. Rachel Gets a Warm Welcome in the Toy Aisle
Nurturing Nostalgia: Digital Pets Return to the Mainstream
Toy Book Canada: A Conversation with Jazwares Canada
New in Town: Spinnovation USA

And curated showcases featuring new products for 2025, the latest in STEAM and MESH toys, and regular departments and guest features, including Marketing Memo, Toy Association Perspectives, ASTRA’s Insights, Raising the Bar, Pop Quiz, and Flashback.

But that’s just the beginning!

If you’re not already a Toy Book subscriber, sign up today to stay on the pulse of play with six big issues delivered directly to your mailbox each year!

In the meantime, flip through the pages and tell us your thoughts. If you want to see something in The Toy Book, feel free to shoot me an email or message me on LinkedIn.

As always, be sure to check out toybook.com early and often and follow us on X, Instagram, and LinkedIn to stay on the #pulseofplay with the latest toy news, trends, and new products all year round!

The Toy Book’s 41st volume kicks off March 1, 2025, with The BIG Toy Book — stay tuned!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.