Toy State has signed on as primary sponsor for the Tommy Baldwin Racing (TBR) No. 7 car. The Nikko/Toy State car is currently being prepped for NASCAR’s marquee race, the 2015 Daytona 500, scheduled to take place on February 22.
“For nearly six decades, Toy State and Nikko-branded toys have created the thrill of auto racing through imaginative play,” says Andy Friess, senior vice president of global marketing. “We’re taking these thrills from fantasy to reality through our sponsorship with Tommy Baldwin Racing.”
This sponsorship will cover the initial five races of the 2015 Sprint Cup Series. In addition to car graphics, all driver and team apparel and signage will bear Nikko and Toy State logos, along with the redesigned branding of the company’s lights and sound brand, Road Rippers.
“The Daytona 500 is the crown jewel of the racing year, making it the perfect venue to re-launch Nikko R/C to the U.S. market and introduce the new look of Road Rippers,” says Friess. “It’s going to be a great day at the races!”
This announcement builds on Toy State’s acquisition of Nikko last year. This year, Nikko-branded R/C vehicles will make their return to the U.S. market under the Toy State umbrella.