McFarland has reviewed thousands of toy and game concepts during the course of her career. She previously served as senior manager, inventor relations at Mattel, prior to which she managed inventor relationships for Jakks Pacific and The Walt Disney Co. At TinkerTini, she helps to train and connect inventors with great manufacturers and licensors.
On the show, Albritton and McFarland discuss how different companies work differently with toy and game inventors, and the most important details that inventors need to know about the internal decision-making process. Additionally, the duo takes a look at the importance of concept organization on both the inventor and manufacturer sides of the business.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.