Tiny Love collaborated with OPEN for a rebrand. The process was designed to unravel its brand story and create an engaging and emotional identity. After an extensive process, which included internal and external research, OPEN reached the conclusion to connect the brand and product into one cohesive identity.

The “Tiny Pioneers,” unique branded characters, were the new foundation for the product and brand identity design. Christopher the Fox, (named after the famous explorer Christopher Columbus) along with his pals Marie the hedgehog (Nobel prize winning scientist, Marie Curie), and Thomas the bunny (innovative inventor, Thomas Edison), became the brand ambassadors.  A fresh color scheme, logo, patterns and a colorful developmental symbol were incorporated into all customer touchpoints in the U.S., Asia, South America, Australia and more, including packaging, point-of-sale elements, trade-show displays, website and branded content on social media, digital campaigns, and online advertisements.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.