At this summer’s ASTRA Marketplace & Academy in Long Beach, California, the Tonies booth was hoppin’ with some early looks at new products for late summer and fall. The leader in screen-free audio experiences for kids has been a big hit at specialty toy stores and continues to expand its reach into the mass market in the U.S. and abroad.
This fall, U.S. retailers can stock shelves with new products for Tonies-loving families, including the addition of new Content Tonies from some popular preschool franchises. Gekko, Catboy, and Owlette from PJ Masks join the lineup alongside JJ from CoComelon and Disney’s Doc McStuffins. When kids place each handpainted figure on the top of the Toniebox (sold separately), the figure will activate educational audio stories and songs to keep kids entertained.
“We are super excited to welcome CoComelon, PJ Masks, and Doc McStuffins to our family of Tonies, expanding our huge variety of content for preschool-age children,” says Pinky Laing, partnership and PR Manager at Tonies. “Little ones will love singing along to catchy songs and listening to familiar stories packed full of adventure. These characters also have play value all of their own, sparking imagination and inspiring independent play.”
In addition to the regular addition of new characters to the Content Tonies lineup, families in the UK can now get their hands on a Tonies Car Organizer.
The Tonies Car Organizer with Yeti Pouch is a way for families to keep their Toniebox and all of its accessories safe and organized while on the go. It includes space for a Toniebox, Tonies, a USB charging station, headphones, and more. The detachable pouch is shaped like a friendly Yeti character and holds 2-3 Tonies with space for kids to store and carry additional small items.
“We’re forever on a mission to entertain and educate little ones while making parents’ lives easier,” Lang says. “The new Car Organizer with Yeti Pouch will alleviate backseat boredom, making the Toniebox the must-have essential for car journeys this summer and beyond to keep all your Tonies organized and not all over the floor.”
The Car Organizer is currently available for sale exclusively in the UK market.
