Adventure Media & Events LLC, publisher of The Toy Book, The Toy ReportThe Toy Insider, and The Pop Insider, named James Zahn as Editor-in-Chief of the Toy Book effective immediately. The announcement was made by Laurie Schacht, CEO. Zahn previously served as Deputy Editor of The Toy Book, a position he held since March 2021.

"For the past 38 years, The Toy Book has been the leading publication serving the toy industry across North America. It is an incredible honor to be asked to take the helm of this storied magazine at a time when kids and kidults are embracing the power of play and fueling industry growth in new ways. Backed by an incredible team here at AM&E, I look forward to keeping the industry on the #pulseofplay as we move ahead into 2023 and beyond."
James Zahn, Editor-in-Chief, The Toy Book

After years of building his personal brand as “The Rock Father,” Zahn joined the Adventure Media & Events (AM&E) family in 2016 as a member of The Toy Insider Parent Advisory Board and a contributor to The Toy Book. In 2018, he contributed to the launch of the Pop Insider and continued growing his presence across all AM&E publications. In January 2019, Zahn joined AM&E full-time as a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider.

In addition to keeping the toy industry informed by writing daily news on and print features for The Toy Book magazine, Zahn has expanded the brand’s reach and presence across all media. He regularly appears in regional and national TV segments across North America presenting the best toys for kids of all ages and has appeared on panels at Comic-Con International: San Diego (SDCC) and ASTRA Marketplace & Academy. He is also frequently called upon to provide expert commentary on the toy industry to major news outlets, including  Yahoo! Finance, MarketWatch, Forbes, CNBC, BBC World News, and many more.

Related: The Play Date Comes to New York City on March 8, 2023

In his new role as Editor-in-Chief of The Toy Book, Zahn will continue to grow and evolve the brand across all media platforms and will continue working from his purpose-built home office outside of Chicago.

Zahn has 30 years of experience in the entertainment, publishing, and consumer products industries. Prior to joining AM&E, he created content for clients including Netflix, Fandango, and PBS KIDS, in addition to penning articles for Sprout (now Universal Kids), Pop Sugar, Chicago Parent, and others. He previously served as director of new media development for Fangoria and Starlog magazines.

In addition to his role as Editor-in-Chief of The Toy Book, Zahn will continue to serve as a Senior Editor for The Toy Insider and The Pop Insider.

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.