The trade show is set to take place this week. | Source: Toy & Edu China

The combined Toy & Edu China, Baby & Stroller China, and Licensing China trade show is gearing up to present a wide range of domestic and international exhibitors at the Shenzhen World Exhibition & Convention Center from Aug. 18-20. The three concurrent fairs have been postponed several times due to an increase of COVID-19 cases.

More than 1,000 brands and companies have signed up to showcase some of their latest products, including TY, the China Center for Aerospace Science and Technology International Communications, HAPE, Beijing Qisehua Educational Science Developing, Yijianyuzhou (Beijing) Culture, Beijing Zhongchuang Tourism & Culture (ZCTC) Culture Development, and more.

Additionally, a variety of new pavilions have been placed at the venue to spotlight some of the most in-demand items. The Hong Kong Pre-educational Toy Pavilion will feature innovative and on-trend learning toys from Hong Kong at Toy & Edu China this year, The Zhili’s Children Fashion Pavilion is also returning to Baby & Stroller China, led by the China Chamber of Commerce for Import and Export of Textiles.

Live program from the 2021 trade show. | Source: Toy & Edu China

Exhibitors can also attend a variety of concurrent programs focused on opportunities for growth and innovation throughout the event. The Cross-border E-commerce Logistics Forum and the Toy Cross-border E-commerce Summit at Toy & Edu China and Baby & Stroller China will discuss effective international e-commerce solutions. Participants can catch a glance of featured IP characters at Licensing China’s IP Mascots Parade, and attend The Greater Bay Area Brand Licensing Industry Development Forum to receive valuable thoughts and visions from a group of licensing experts.

In response to the continuous impact of the pandemic, fair organizers have launched the online E-connect 360 platform. This digital opportunity offers global fairgoes the chance to participate in the event online. Fairgoes can also attend the concurrent event in-person.

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“As there are different levels of travel restrictions in place in Shenzhen that prevents fairgoers visiting the physical show this week, we have offered a hybrid solution for companies and individuals to access the fair’s resources remotely, allowing them to have an opportunity to do business and to keep up with the industry’s trends and developments through the business matching program, live-streamed concurrent conferences, and fair tours,” says Wendy Wen, managing director, Messe Frankfurt (HK) Ltd.

Interested buyers can pre-register for the event here.

About the author

Madison Eubanks

Madison Eubanks

Madison Eubanks is an editorial intern at the Pop Insider, the Toy Insider, and the Toy Book. When she’s not binge-watching the entire Harry Potter film series for the 42nd time or thrifting for vintage toys, Madison contributes her writing to all three publications. She is excited to explore the world of toys and pop culture. In her free time, Madison enjoys listening to music, writing film reviews, and performing roller skating tricks.