Toy & Edu China makes a comeback this August. | Source: Toy & Edu China

In-person toy fairs are coming back to China

Toy & Edu China, Baby & Stroller China, and Licensing China will welcome more than 1,000 exhibitors to the Shenzhen World Exhibition & Convention Center, August 5-7, 2022. Although the trio has pushed this specific convention back several times due to spikes in COVID-19 cases, they are set to hold the event in August and utilize online programming to make it as accessible as possible.

The fairs will be held in a hybrid format with the online E-connnect 360 platform, where participants can attend a series of forums and networking events. There will also be an in-person version of the fair. 

“With the consumer goods sector benefitting from the recent ease of COVID-19 controls and a return to business as usual, we are anticipating a strong turnout from industry buyers in August,” says Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd. “The fairs will create a comprehensive platform that offers both an online and physical experience for players within these industries to gather and network after an unexpected pause at the beginning of the year.” 

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The first phase of the E-connect 360 platform has already launched in late March, with the second phase set to launch two weeks before the show begins. Participants will be able to visit exhibitor profiles based on AI-powered recommendations or manual searches, network with the built-in messaging tool, pre-arrange and hold video meetings during the fair, as well as other typical convention activities. 

Convention participants can look forward to exploring physical events covering topics like STEAM products, brand licensing, a mascot parade, and more. 

Buyers can pre-register here to attend and network with local and overseas exhibitors.  

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.