The Toy Industry Foundation (TIF) has distributed $100 million worth of toys and games to children in need since its Toy Bank program was founded in 2003. The historical milestone was reached following this year’s Summer Toy Drive, which collected $11 million worth of toys. To date, TIF and its supporters have donated enriching playthings to nearly 17 million disadvantaged kids worldwide.
Contributions to the Summer Toy Drive more than quadrupled over last year, growing from nearly 900,000 toys donated in 2013 to nearly four million toys this year. The Lego Group donated roughly 250,000 toys—half of which have already been distributed to children in such locations as Albania, Armenia, Romania, Zambia and Zimbabwe—putting the foundation over the $100 million mark.
The brand-new playthings are intended to help soothe children under duress, whether they are ill, impoverished, living in foster care, or on a U.S. military base.
Through its Toy Bank program, TIF works with logistics partner K.I.D.S./Fashion Delivers to deliver toys to a network of children’s charities around the world. Through its strategic partnerships with National Court Appointed Special Advocates (CASA) for Children and Boys & Girls Clubs of America Military Services, TIF reaches millions of kids living in foster care and those residing with their families on U.S. military bases, respectively.