Spin Master is bringing its Toy Invention Program to Europe through London’s Kingston University. The program is set to begin in September and is a one year course that will be facilitated by the faculty at Kingston University’s School of Arts.
Through the expansion of this program to London, Spin Master hopes to inspire a new generation of toy inventors. The Toy Invention Program is the first continuing education program in Europe of its kind. Teaching students the creative and business process of toy invention, including inventive thinking, concept creation, user-centered design, sustainability, prototyping, and marketing of toys, games, and interactive experiences. Furthermore, the program aims to combine these teachings with applicable insight into the toy industry.
“Since inception, Spin Master has been fueled by its drive for continuous innovation with both internal capabilities and a powerful network of external inventors globally — including a rich network based in the UK,” says Amy Pruzansky, Spin Master’s senior vice president of global advanced concepts team. “The Toy Invention Program at Kingston University is uniquely tailored to this thriving market, leveraging our incredible relationships with a robust inventor network that offers tremendous value to the course for students.”
The Toy Invention Program has expanded from its roots in Israel where it was offered through Shenkar College of Engineering, Design, and Art at the Department of Continuing Education. It has since expanded to Ryerson University in Canada and Doshisha University in Japan, the program is also set to expand to Hong Kong this year.
