Toys “R” Us Canada Appoints New Chief Play Officer

Toys “R” Us Canada has a new chief play officer (CPO). Méganne Dagenais, an 11-year-old,  steps into the coveted role to be an ambassador of play and to travel her country to showcase the latest toys. The company made the announcement at a surprise party held in LaSalle, Quebec. Méganne scored the position after her submission video beat out more than 200 other applicants.

“I feel like I’m dreaming; I’m so excited,” Dagenais says. “I can’t wait to start testing out all the cool toys at Toys “R” Us Canada and to remind everyone how fun it is to play.”

“We saw a sparkle in Méganne the moment we watched her audition video,” explains Melanie Teed-Murch, president of Toys “R” Us and Babies “R” Us Canada. “She demonstrated a clear passion for play, contagious enthusiasm, and when we met her in person, she impressed us with her ability to hold a conversation with the adults in the room. We instinctively knew we had found our next Toys “R” Us kid — and it was confirmed by our vote.”

Méganne’s first assignment as CPO will be to attend Toy Fair New York from Feb. 16-19. She will meet with leading toy manufacturers to get a sneak preview of new trends for the year.

Pictured Top: Méganne Dagenais receives her business cards from Frank Juhasz, vice-president, marketing, PR and e-commerce at Toys “R” Us Canada.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.